To kick off 2012 I had the pleasure of joining Lorraine Ball of Roundpeg on her weekly radio show, “More Than A Few Words” to talk about the importance of branding and how this extends to one’s entire interior space and not just the logo.  (Here at Küster Dental Office Design we call this interior branding.) There is so much more involved in creating a distinct client experience than just having a logo designed.  What your patients (clients) remember about you after they leave your dental office is what defines your brand, so you want to make sure they remember exactly what you want them to and that these are positive thoughts!  By doing so your patients (clients) will be much more likely to tell their friends and family about their positive experience and refer them to your practice. You can hear the entire discussion that Lorraine and I had here.