Today is President’s Day in the U.S. where we celebrate the birthdays of two of our greatest leaders – George Washington and Abraham Lincoln.  Both of these were faced with very different challenges during their time as President, but both are considered great leaders by those that have come since them for providing clear vision and direction to the country during its time of need.

As the leader of your dental practice you are charged with providing a clear vision and direction for the business.  While this may not be as dramatic or far reaching as leading a nation, the staff that depend upon your dental practice for their livelihood and the patients that depend upon your dental practice for their dental health think it is pretty darn important.

You may think this mission and vision should be self-evident, but in what ways have you communicated your unique vision to the staff and patients?  How is your unique vision evident to the patients that visit your dental office?  Can they see and feel your vision for your dental practice in the unique patient experience design that you work so hard every day to create and realize? Every business leader, not just dentists, face the challenge of transforming the vision and mission of the business beyond just words on a piece of paper to a way of doing business that the employees feel and believe and is an essential part of the brand.

Why don’t you take today while we are reflecting upon the deeds of two of our greatest leaders and reflect on how well you are doing as a leader of your practice and how you can improve upon this each and every day.