Küster Dental Blog

The More Special Dental Experience

Posted on: March 7th, 2014 by James Kuester No Comments
A Lindt truffle

A Lindt truffle

Do you remember when your dentist gave you a sucker after your appointment?  I do.  I loved Charm Pops and going to the dentist was the only time I ever got one.  Getting to pick out a grape one after my appointment made me feel special and helped take away the anxiety of having to go in the first place.  (I feared having a cavity and having my teeth pulled.)

The other night I returned to my hotel room following a banquet to find a Lindt chocolate on my pillow and the bed turned down.  While many consider such touches to be old fashion, I find them quite nice. The simple touch was a nice surprise coming back to the room after a long day.

I understand why dentists don’t give out sugary candy after appointments anymore.  A bit self-serving and not exactly a promotion of good oral health, but there are other ways to add a special little touch to one’s dental experience to make the trip more special.  (I friend and co-advisor in a youth group I work with likes to call this “specialer”.)  So, the goal is to design a dental experience that is “specialer” so patients feel good about their visits and time spent there.  When a “specialer” experience is achieved patients refer more family and friends about how great their experience was, which translates into growth for the practice.  And, the best part is creating a “specialer” dental experience only requires little touches – remember the Charm Pops and Lindt chocolate.

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