Küster Dental Blog

You Have them at “Hello”

Posted on: May 9th, 2014 by James Kuester No Comments
"Hello!"

“Hello!”

Remember the old adage that you only have one chance to make a first impression? Well, we may not have as long as we’ve thought to make that impression. A recent research project has found that we humans form impressions of people from the very first “hello.” Michelle Trudeau on NPR’s “Morning Edition” reported on the research this past week. The way men and women say hello immediately causes us to form instinctive judgments on how trustworthy the speaker is, along with a host of other important attributes that were very important in keeping humans alive over the years.

Think about your dental office and how the receptionist answers the phone or says “hello” to people when they first walk in. I’ve always been shocked at how many offices I walk into to be greeted gruffly or with an irritated tone – like I’m interrupting their day. During our Patient Experience Evaluations this is one of the things we notice right away. If that first word out of the greeter’s mouth isn’t warm, friendly, and welcoming it sets a bad tone for the entire visit. The entire dental team has an uphill battle at that point to salvage the experience and send the patient away happy. Luckily, research has also shown that the way the patient is sent out the door has a very strong impact on how the entire experience is remembered.

Why set the dental team up for this much effort when proper training can avert potential disaster? Evidently, the famous line from Jerry Maquire, “You had me at hello,” isn’t all that far off.

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